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PURELEI is a German jewelry company founded in 2016, based in Mannheim, Baden-Württemberg. The brand specializes in premium, waterproof jewelry inspired by the Aloha lifestyle, combining elements of ttrust and appreciation through its name, which reflects a pure way of life and the traditional Hawaiian flower necklace. The company focuses on durable designs made from stainless steel and 18K gold plating, often utilizing recycled packaging to promote sustainability. As a fast-growing e-commerce brand in the luxury goods sector, PURELEI emphasizes innovative marketing and has a strong social media presence, with over 822K followers on Instagram and 214K on TikTok. The company offers a variety of jewelry pieces, including earrings, necklaces, bracelets, and rings, along with recent expansions into beauty products. PURELEI is committed to social responsibility, supporting environmental initiatives and charitable causes, aligning with its core values of appreciation and sustainability. See more
