Business

IQBAR

IQBAR is a functional nutrition company based in Brookline, Massachusetts, founded in 2017 by Will Nitze. The company focuses on creating clean, performance-oriented nutrition products designed to fuel both brain and body. After experiencing mental fatigue, Nitze developed IQBAR to provide ready-to-eat nutrition that aligns with health-conscious lifestyles. IQBAR offers three main product lines: IQBAR® Plant Protein Bars, which are low-carb and plant-based; IQMIX® Hydration Sticks, designed for daily hydration; and IQJOE® Instant Coffees, featuring mushroom-based ingredients. All products are crafted to support cognitive and physical performance, appealing to consumers following low-carb, keto, or paleo diets. As of June 2023, IQBAR products are available in 8,000 retailers across the U.S., including major chains like Kroger and CVS, and the company also sells directly to consumers online. See more