Business

RUTI INC.

Ruti was founded in 2009 to change your relationship with your closet. We've always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That's where Ruti comes in. After years as a tech executive, Ruti Zisser took a leap of faith and struck out on her own to create a new kind of luxury brand. From that moment on, she devoted herself to creating the clothes she's been searching for all along, but was never able to find. "I have three rules for design: It must be COOL. You don't need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go. It must be FLATTERING. Our clothes are designed to flatter a woman over the age of 35 without making her look like she's trying too hard. It must be PRACTICAL. 80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it's for the woman I daydream of being. Love, Ruti"​ See more